Gretchen Fontova

How does Cincinnati’s largest homeless shelter get a fresh start? For the (former) Drop Inn Center, it meant a new name, branding and assets that told their story as they prepared to open two new shelters.

I spoke with people who experienced homelessness, employees, donors and city officials to inform the new “Shelterhouse” name, branding, website, videos and collateral to better represent the organization and the services it provides.

ExxonMobil launched their new rewards app, which let users pay, earn and get rewarded all in one place.

I wrote and concepted announcement materials for the website and emails that harnessed the celebratory nature of the launch, while also promoting the app’s features.

When ExxonMobil launched its best fuel ever — as well as a new, premium rewards program level — they needed to engage current and potential buyers at the pump, at home and online. I helped to create:

-A welcome kit that explained the fuel and program while packaging the new rewards card, a branded mug and an oil change gift card

-On-site advertising that touted benefits of the fuel and rewards program

-Display ads that led viewers to the website, where viewers could engage with more details

When ExxonMobil Aviation launched its LinkedIn page, I created content and copy to attract and engage other industry professionals.

In order to support the page’s launch and encourage newsletter signups, I pitched a photo booth at our client’s largest trade show, MRO Americas. My social posts and emails drove attendees to the booth, where they received a professional headshot, signed up for the newsletter and received information about the LinkedIn page.