Dynamic creative optimization
K9 Advantix II & Advantage II
Brands want to serve the right message to the right people at the right time.
Enter dynamic creative optimization (DCO).
I led DCO projects for K9 Advantix II and Advantage II to give pet owners the products and experiences they want. We segmented consumers, automatically served them the most relevant ads and social posts, and brought them to custom landing pages.
It added up to higher site traffic, more sales and memorable brand experiences.
