Elanco application videos

 Four dogs, four cats and 20+ humans walk onto a set …

There’s no punchline — it’s just a peek into the three-day shoot I led for Elanco to revamp their product application videos.

Project details

Five Elanco brands needed new videos to show customers how to apply their pet protection products. Each brand had its own distinct name, colors and directions — and clients wanted to optimize their budget with one shoot. As the project’s creative director, my role involved overseeing:

• Creative direction of scripts, storyboards, music and editing

• Casting for human talent, animal talent and voiceover artist

• Wardrobe, set and props

• Location scouting

We delivered eight distinct but cohesive online videos that helped Elanco’s customers and their pets have a better application experience.