seresto social media

Making a splash
on social

Seresto (a leading flea and tick collar brand) wanted to own the conversation where their competition was quiet.

To revamp Seresto’s social media, I guided our creative team in refreshing their Instagram and Facebook presence, as well as launching TikTok — a first for their parent company, Elanco. We created custom organic content and partnered with influencers and UGC creators to make a historic brand more engaging and entertaining.

Initial results (3 months after launch)

  • 1.1 million reached with organic boosted content

  • 11.83% Instagram CTR (vs. 0.22% benchmark)

  • 3.83% Facebook CTR (vs. 1.68% benchmark)

  • +11% increase in social buzz

Fleas and ticks deserve ✨little treats✨ too. Treat them to a Seresto collar! 

No thoughts, just vibes from 8-month protection against fleas and ticks. ✨

A short winter means a longer flea and tick season. And if you don’t have a sweet ride to pick up an 8-month Seresto collar, pick one up from the comfort of your couch.

Shoutout to all the dog and cat dads out there. 💙 Pet parenthood has its ups and downs, but Seresto makes flea and tick protection a no-brainer.

What do ticks eat in a day? Nothing, if Seresto has anything to say about it.