Quattro Quattro Dog
Making a hit to launch Credelio Quattro
Elanco’s largest product launch in history needed an unforgettable campaign. The team created “Quattro Quattro Dog” — based on the Village People’s hit “Macho Man” — as an earworm viewers wouldn’t forget.
I led the campaign’s stills shoot, which included the overall look and feel, shot list, photographer selection and photography direction on set in in Cape Town, South Africa. I worked with a designer to create compelling social and display assets that brought the campaign feel to the small screen. I also supported video production through casting, wardrobe, moodboards, storyboards, shot selection/sequencing, and voiceover artist selection and recording. (Note: I did not lead creative direction for campaign development.)
Paid social
Display ads
