A Happy, healthy rebrand
for Tru vaccines
A new vaccine brand demands a fresh look and feel.
I worked closely with our client Elanco to create a friendlier brand experience for their Tru vaccines, which offer a more comfortable experience for pets. I contributed creative direction, copywriting and ideation on deliverables including a website, sell sheet, brand guidelines, trade show graphics and advertisements.
To launch the rebrand with our veterinary audience, we created a custom “Cat Nap Cafe” and “Puppy Playground” at VMX — the world’s premiere veterinary expo.
Website
We announced the new Tru name and provided helpful information to vets and pet owners alike.
Sales materials
Click through a selection of materials that shared the new brand and benefits to our vet audience.
Trade show materials
Our booth graphics and ads made a splash for the new brand at VMX. Click through to see a selection.
